Hard Candy ~ a vision for beauty that’s all about freedom, fluidity and unfiltered expression!

Our “Color-Daring, Skin-Caring” collections offer high tech beauty breakthroughs, pro artistry and color trends - all for under $10.

Hard Candy is 100% cruelty-free so you can test out the trends without worrying about animal testing.

We have unveiled a new skin-caring collection of primers, setting sprays, setting powders and toner refresher sprays. Discover everything you need to refresh, set and go for great glowing skin. Innovating from formula to finish, technology to texture, our world-class team of beauty scientists, trend curators and designers have transformed Hard Candy inside out.

Create viral looks at the speed of a selfie. Touchable textures & flawless finishes. Glow, gloss or glitter. Precision design tips, make products easy to apply and hard to mess up. Wing it, flick it, work it. Our colors flatter every personality - from high pigment bolds, wearable go-to neutrals and low-key nudes. So much to indulge in. Primers with advanced textures from balm to refreshing gels. Makeup-grip technology helps extend wear. Toner and refresher mists with caring ingredients from hemp oil to hyaluronic acid androsewater to aloe water. Lip color nourishes pouts with a kiss of coconut and hemp oil. State-of-the-arch products build brows from precise to bushy. Ex-PAN-ded eye palettes hold more of what you wear most. Modern 3D glitter effects metallize lips and eyes. All in carry-with-you packaging in our lighthearted colors: wink of pink or a hint of mint. And a special collaboration with Marilyn Monroe, the beauty icon who refused to be defined, revealing makeup and skincare secrets only she knew.

Only at and Walmart.com. Get what’s trending without $pending.